TopModel Marie

In a nutshell


TopModel Marie (website)


Light store and company identity


Company needed a brand and easier way for customers to order products


Concrete5 based lightweight store

1. Feminine brand

From the beginning the most important part of the brand and website was to be feminine. Pink color and leopard pattern were the primary elements.

2. Pink pink!

We didn't want to squeeze everything to the logo. All wishes were granted with restrained design.

Pink leopard pattern was in the main role with business cards and websites background. Pink flower was made for the logo as a skirt. Femininity was in the whole.

3. Making shopping easier

We wanted to make ordering easy. We got to do our favourite thing: tailoring. Instead of shopping cart we added shopping list and the orders itself can be submitted with a form. Shopping list is filled in to the form automatically.